Book launch “The non-conformism of Koldo Saratxaga”

Day: 24 September, 2015
Time: 6.30 pm
Place: Pedro de Icaza Auditorium, Deusto Business School – Bilbao Campus

Pedro Goruspe’s new book “El inconformismo de Koldo Saratxaga, semilla del éxito de Irizar Group y Ner Group” [The non-conformism of Koldo Saratxaga, germ of the success of the Irizar and Ner Groups] will be launched at an event on 24 September.

In the 1990s, Koldo Saratxaga devised and implemented a new management style, which he called NER – Nuevo Estilo de Relaciones (New Style of Relations). It was a people-based, shared and relatively unhierarchical approach, oriented towards leading from a position of commitment, trust and transparency.

Saratxaga has introduced his ideas in many different corporations, on an individual basis, coupled to each specific cultural, business and economic situation. Support from the majority of employees is seen as an essential prerequisite.

Author Pedro Gorospe tells the story of Saratxaga and the NER group, drawing on the recollections of those involved. The result is a very pertinent account of the implementation of this leadership model – a model that is now studied in leading business schools.

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